The Nike swoosh is the brand symbol used by the Nike corporation on all of its merchandise. The original Nike swoosh was designed by Carolyn Davidson, a graphic designer student at Portland University. Originally penned in 1971, Davidson charged a rate of two dollars per hour for a series of designs. The Nike Swoosh was selected, and has been in use until this very day. The total fee for the Nike Swoosh was thirty-five dollars, making it one of the cheapest brand marks ever to make it to mainstream fame.
As a gesture of thanks, Phil Knight, the commissioner for the Nike Swoosh logo, gave Carolyn Davidson a diamond ring featuring the swoosh symbol. Included with the gift of the ring was an envelope full of Nike stocks as a gift of thanks for her earlier work. She received this gift in 1983, 11 years after the first shoe bearing the Nike swoosh was put on the market.
The Nike swoosh symbol was first presented in 1972, worn upon running shoes introduced during Olympic Trials in Oregon.
Ever since the establishment of the Nike swoosh, it has remained one of the top branding logos known on the planet. Famous athletes and celebrities wear Nike gear, whether it is on the court or for casual wear. It is now one of the most commonly seen brands, used on billboards, on shoes, and seen as sponsorship labels for Olympic games and other prestigious sporting events.
When you buy Nike merchandise, you can expect to see the Nike swoosh predominately displayed in the design of the gear itself. Shoes will usually sport the brand on the outer side of the material, usually using the classic white. However, in recent times, the Nike swoosh has adopted a variety of different colors to improve the appearance of more colorful shoes. Green, reds and blues have all made their entrance on Nike merchandise. There are even some Nike shoes with bright orange or pink swooshes for the women who enjoy wearing Nike products.
In efforts to improve their standing on the global market, the Nike Swoosh is being branded to show that the Nike corporation is a green company. By working to become more environmentally friendly, the Nike company hopes to associate their Nike Swoosh with the idea that success and environmental consciousness can be both acquired at the same time.
You can purchase shoes and gear bearing the Nike swoosh from a variety of online and local retailers, as well as at Nike outlet stores.
As a gesture of thanks, Phil Knight, the commissioner for the Nike Swoosh logo, gave Carolyn Davidson a diamond ring featuring the swoosh symbol. Included with the gift of the ring was an envelope full of Nike stocks as a gift of thanks for her earlier work. She received this gift in 1983, 11 years after the first shoe bearing the Nike swoosh was put on the market.
The Nike swoosh symbol was first presented in 1972, worn upon running shoes introduced during Olympic Trials in Oregon.
Ever since the establishment of the Nike swoosh, it has remained one of the top branding logos known on the planet. Famous athletes and celebrities wear Nike gear, whether it is on the court or for casual wear. It is now one of the most commonly seen brands, used on billboards, on shoes, and seen as sponsorship labels for Olympic games and other prestigious sporting events.
When you buy Nike merchandise, you can expect to see the Nike swoosh predominately displayed in the design of the gear itself. Shoes will usually sport the brand on the outer side of the material, usually using the classic white. However, in recent times, the Nike swoosh has adopted a variety of different colors to improve the appearance of more colorful shoes. Green, reds and blues have all made their entrance on Nike merchandise. There are even some Nike shoes with bright orange or pink swooshes for the women who enjoy wearing Nike products.
In efforts to improve their standing on the global market, the Nike Swoosh is being branded to show that the Nike corporation is a green company. By working to become more environmentally friendly, the Nike company hopes to associate their Nike Swoosh with the idea that success and environmental consciousness can be both acquired at the same time.
You can purchase shoes and gear bearing the Nike swoosh from a variety of online and local retailers, as well as at Nike outlet stores.
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ReplyDeleteBuying a comfortable pair of shoes is something most of us look out for, especially when it comes to daily wear. Therefore, one should not compromise on the quality of shoes based on its pricing. A good pair of comfortable shoes may cost you a little more but would be worth the price for the cushioning they offer.
Can't agree more than that, Foamposite!
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